A guide to online payments for new eCommerce businesses

Starting your eCommerce business – what are your payment options?

Over the last year, eCommerce sales have grown substantially, mainly boosted by the global pandemic. In Malta, half of the population now buys online and as much as one third do so for their daily needs.

With this increase in online transactions, businesses learned that customers require more flexibility in terms of how they pay online.

While many technical aspects of setting up and running an e-Commerce website are relatively straightforward, finding the right payment solution can often be daunting for a business that’s just starting out.

 

Payment considerations for new businesses

 

Most new businesses are familiar with the traditional credit card processing services that are now part of most e-commerce solutions. However, with the emergence of a multitude of mobile payment methods like Apple and Google Pay and alternative payment methods like e-wallets, businesses are finding it challenging to keep up with their consumers.

In retail, most point-of-sale devices (POS) have been digitised, and businesses need to consider payment solutions that seamlessly work in-store and online, all while communicating with each other.

The first thing businesses should determine is what combination of payment solutions would suit them best. At the same time, they need to choose a payment solution that would offer them the flexibility of adding new payment options in keeping with the customer trends.

 

Top online payment solutions

 

Here are the most common payment solutions for your growing business:

 

Card Payments

 

Whether debit, credit, or prepaid – cards are still the most popular way of paying for goods and services online. To set up card payments on your eCommerce website, you need an Internet merchant account – this could be managed by your bank or by a payments service provider (PSP) such as Trust Payments.

 

Bank Transfers

 

Bank transfers are not a novelty in payments, but they are still seen as an essential payment method in eCommerce, especially for industries like travel and hospitality. It is still seen as one of the most secure methods as the transactions need to be approved and authenticated by the customers.

 

E-wallets and Cardless Payments

 

This payment type requires customers to register for an account with a provider like PayPal, AliPay, or the well-known ApplePay and GooglePay. Their accounts are linked to their credit cards – this is convenient for the customers as they can pay for anything online without having to remember card numbers.

Online Payments Gateways

 

An online payment gateway is a service devised to send and receive payments – an out-of-the-box eCommerce payment solution. This type of payment solution can easily integrate with any e-Commerce platform and provide your business with the latest payment technology (including bank transfers and e-wallets) and real-time currency conversion. It can even offer a hosted payment page that can be customised with your company’s brand.

But what if your business does not have a customer-facing eCommerce website yet? The online payment gateway will support you with a pay-by URL (an internet link) that your business can send to customers via email, messaging platforms like WhatsApp and Facebook Messenger or SMS.

A crucial feature that often gets lost in the shuffle when choosing payment processors is security. Many merchants prefer to accept credit or debit card payments for the convenience of cutting out the banking procedures, but using an online payment gateway like Trust Payments’ TRU Connect will equip your business with an advanced AI-powered protection Fraud Check and 24/7 customer support.

 

Offline Payment Options

 

Customers are used to placing orders online but many in Malta still prefer a cash-on-delivery payment method. It’s important to monetise your website and keep sales as flexible as possible to cater to these customers.

 

Why variety is important

 

Providing choice on payments is about appealing to customers and will ensure that they don’t abandon their online purchases because they can’t use their preferred payment method. Moreover, multiple payment methods provide a more seamless customer experience and increase online purchase orders.

This is why businesses need to balance the resources required to offer and manage multiple payment methods and consider that some payment methods may come with higher transaction fees than others.

Partnering with a payments service provider when starting your eCommerce business is crucial so you can tailor the payment options to your business objectives and your budget – this will truly bring out the best checkout experience to your customers.

Trust Payments is an international company with offices in Birkikara and over 100 local team members. We are very happy to take your call today on 2226 7444 to discuss more how we can help you.

New Business Support Schemes Webinar

A 2 hour Q & A online session

On Wednesday 19th May, the Malta Chamber of SMEs hosted a Webinar for its members about the latest business schemes, aimed at mitigating the negative economic effects on Maltese businesses.

The Minister for Energy, Enterprise and Sustainable Development Hon. Miriam Dalli addressed the participants and thanked the Malta Chamber of SMEs throughout the process of planning the new business support schemes.

During this webinar, participants had the opportunity to ask questions to our high level speakers, including Malta Enterprise CEO Mr Kurt Farrugia and Mr Steve Ellul, Advisor within the Ministry for Energy, Enterprise and Sustainable Development.

What does herd immunity mean for business?

Malta has vaccinated 70% of its adult population with at least one COVID-19 shot

Malta has vaccinated 70% of its adult population with at least one COVID-19 shot, becoming the first European Union country to achieve so-called herd immunity.

During an MCESD meeting, the meeting was addressed by Prof Michael Borg, Head of the Departments of Infection Control.

SME Chamber President Paul Abela and CEO Abigail Mamo attended the meeting and put forward the most important concerns and frequently asked questions that the SME Chamber receives from its members.

The following are the main points that came out of this meeting:

Vaccination programme update  

  • A vaccination strategy that started in December
  • Total vaccinations as at today 438K – Currently an average of 7,000 doses administered a day
  • There is very limited vaccine hesitance, but now that itargeting lower age groups this might increase slightly
  • Malta has vaccinated over 60% of the population and is today the single country with the highest 1st dose administered per capita, exceeding Israel, UK and all other countries.
  • Malta is just behind 5 other countries, namely, Israel, UAE, Bahrain, Chile and the US, when it comes to 2nd dose. The first dose is however the most crucial.

Herd immunity  

  • From Israel’s experience we are able to assess the success of vaccinations.
  • Vaccines are avoiding 85-92% of serious cases (ending in hospital) when compared to before a person had the vaccine.
  • Like any jab it does not protect 100% and one can still get Covid with mild or no symptoms.
  • From Israel’s experience we know that who is vaccinated and gets Covid has 50% less chance of passing it on to someone else.
  • With over 70% vaccinated Malta will see a drastic decrease in contagion, including of the new variant present so far.
  • Malta will be the first country reaching heard immunity. This will be achieved any time now and up to 3 weeks maximum.

 

The Covid Variants 

  • As far as taking away the seriousness of the illness the vaccines appear to be equally effective on all the variants present at the moment.
  • Each variant however appears to be more transmittable than the original virus. The UK variant was more transmittable than the original virus and the Indian variant is more transmittable than the UK one, and so on and so forth.
  • So far the new variants we know about do not appear to pose a threat to herd immunity.

 

Green Pass 

  • Will become a requirement for travelling. The Green Pass will not require a test or quarantine.
  • The safety of the Green Pass as a strategy is still being analysed, yet the model, if found effected, would be used to return close to normality for a higher-risk activities.

New Voucher Scheme – Prepare your business

The Government announced that the second round of the vouchers scheme will kick off on June 7th.

Following several discussions with the Government, the SME Chamber managed to secure the fastest possible release of the vouchers as well as a more balanced distribution – that of a total of €40 for retail outlets and €60 for the hospitality and entertainment sector.

The vouchers can be downloaded digitally from the website wallet.vouchersmimcol.com  until 4 June.
Those who do not download the vouchers digitally will automatically then receive them by post.

 

  • The vouchers will be distributed as follows:

 

  • Four red vouchers, each worth €15 to make up a total of €60, can be used at restaurants, hotels, accommodation places, bars, or diving centres.
  • Four blue vouchers, each worth €10 to make up a total of €40, can be used at retail shops which sell clothes, footwear, jewellery, and gifts, hair and beauty salons, sports clubs and gyms, museums, arts and culture centres, and band clubs amongst others.
The vouchers will remain valid until 15 September.
  • How to prepare my business?

 

  • Those businesses which had already activated their business account last year do not need to do anything, and can use the same login details. All you need to do is verify that the credit card linked to their account is still valid, and update it if it is not.
  • Eligible businesses which did not activate their account last year will have the chance to do so again, while new businesses which opened last year and are in industries eligible for the vouchers can apply online on www.vouchersmimcol.com/business
  • The updated application will allow businesses to scan vouchers from their mobile phone, and to receive remote voucher payments as well.  It will also feature transaction lists of each registered outlet under the same account.

 

Click here to download the voucher business account activation guide 

What’s next for digital consumers?

Consumers say they will spend less time in digital channels once the pandemic ends. Here’s what it means for companies

The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels. That’s one of the findings from a new McKinsey survey of global consumer sentiment conducted in April 2021. Companies can look to hold on to newly digital consumers by improving digital experiences, investing in “phygital,” and putting consumer trust at the heart of all they do.

The survey suggests that industries across regions experienced an average of 20 percent growth in “fully digital” users in the six months ending in April 2021, building on previous gains earlier in the pandemic. During that same time period, it was primarily younger people joining the ranks of digital users.

But, with consumers having reached high levels of digital penetration in most regions and industries, the acceleration into digital channels now seems to have leveled off, with consumers in some industries saying that they will be using digital channels less frequently once the pandemic ends. As a result, even as total digital adoption remains above prepandemic levels, many industries and regions may see a modest negative net change in postpandemic digital use relative to 2020.

The industries most vulnerable to the loss of digital consumers may be those that saw the biggest gains in digital adoption during the pandemic. New adopters had little choice during lockdowns but to embrace digital channels, and the channels they entered were more likely to have been newly built and with a less satisfying user experience than established ones.

The following charts examine the survey findings and shed light on digital users as they emerge from the COVID-19 pandemic into a postpandemic “next normal.”

The COVID-19 pandemic has driven unprecedented numbers of consumers into digital channels, but some consumers have begun using those channels less in the six months leading up to April 2021. That may be unsurprising given that consumers during lockdowns had little choice but to shop online, and to turn to at-home-entertainment options. Now that consumers have more freedom to choose, they may express a preference for more physical-channel interactions in certain industries.

In the six months prior to April 2021, European and US consumers continued to embrace digital channels, as they had done since the start of the pandemic, in nearly every industry. But not all industries experienced the same growth in digital adoption. In both Europe and the United States, digital adoption grew fastest in the utilities and travel industries, which each jumped 46 percent, as well as in the public sector, which grew 45 percent. Digital adoption grew less in the apparel and general retail and telecommunications industries. Grocery, meanwhile, saw increased digital adoption last year, according to our 2020 survey results, but has since experienced a decrease in fully digital behavior. When it comes to growth rates, it’s worth noting the obvious: industries that are highly digitized already, such as entertainment, have less room for further growth than industries with low digital adoption, such as grocery.

Even if most consumers were driven to digital channels because of the COVID-19 pandemic, the majority of those who continue using those channels will do so for convenience. Other consumers simply prefer the experience of going to a physical store.

Companies can improve their digital services by innovating around the three dimensions that consumers say matter most: — Improve trust in digital services by increasing privacy and security. About 44% of consumers surveyed don’t fully trust digital services. — Improve the user experience in digital channels by refining user interfaces (UX/UI) and by creating phygital interactions, at least some of which (for example, high-ticket or complicatedto-purchase items) may involve a human agent. About 56% of dissatisfied users conveyed discomfort with digital UX/UI or lack of sufficient information about, for instance, products and services. — Improve the end-to-end consumer experience by making all products and services digitally available, by improving after-sales services, and by offering better prices and deals in digital channels. Some 39% of dissatisfied users say that they can’t accomplish everything they intend in digital channels, and roughly 20% of dissatisfied users want to mix online chat with a human into their digital interactions.

More than twice the number of consumers say that the best way to improve the user experience is by offering fully end-toend digital services—including services offered after the sale—with less friction along the way. This finding once again varies by industry. In the education, grocery, and healthcare industries, along with the public sector, consumers want a more complete digital journey, from initial awareness to the end of the sale and beyond. In the apparel and general retail and telecommunications industries, better after-sales service will improve the user experience, according to the survey. Banking and travel customers want more payment options, while consumers in the grocery, insurance, telecommunications, and travel industries prefer better product and service offerings at discounted prices.

Malta Chamber of SMEs publish survey on business sentiment and performance during 2021

47% felt that the experience of businesses with the closures this year were worse than last year

A study conducted by the Malta Chamber of SMEs among 250 business owners showed that 47% felt that the experience of businesses with the closures this year were worse than last year because they were in a weaker position and closing made it even harder.

The survey, carried out between May 10th and 18th, asked business owners how they would describe the experience of being closed during 2021.

A quarter of the respondents said the impact was comparable to 2020 while 11% claimed there was confusion because some were unsure if they were allowed to open or not.  This, they said, led to unfair competition because others “opened regardless”. A further 13% said they were able to continue with their business through their online platforms. They were allowed to reopen again on April 26th.

On the days following the reopening last month, almost 40% said business was “very slow” while 27% said it was “slow”.  A further 34% said business was satisfactory.

The majority of business owners that participated in this survey, 59%, said they did not make use of the government’s tax scheme at any point since the start of the pandemic. A further 30% on the other hand, opted for the scheme, while 11 per cent claimed to not know about it.

Of those who made use of the scheme, over half, 52%, said they have started paying repayments while 22% plan to start paying “later this year when business restarts”.

A further 17%, however, said they are not sure when they will be in a position to start repayments while 9% said it will “surely not be before the year 2022”.

16% of the respondents made use of the moratoria on bank loans at any point since the start of Covid, while 84% did not make use of the bank moratoria.

Asked what their biggest concerns were, businesses flagged sales levels as the top concern with 19% of the respondents, followed by cash flow issues 15% and uncertainty 14%. Other problems included problems in collecting payments, employee wages, difficulty in paying commitments, rent and banking issues.

If the situation remains unchanged, 24% of businesses said they would only survive up to six months while 21% said they would make it for a period of up to 12 months. A further 38% would make it for longer than 12 months.

Others, however, said they would only last a few months, with 13% saying they would only survive up to three months and 4% said they would have to close in a month’s time if their situation did not improve.

On recovery, 23% said they are still unsure of when they envisaged recuperating while 19% said recovery has started.

When asked about business’ sales turnover during the first 4 months of 2021, 33% of the respondents said that they are “very dissatisfied”, 25% responded that they’re “dissatisfied” and 29% responded that sales are “neutral”.

48% responded that sales are worse than expected while 47% replied it’s in line with expectations, 5% said it was better than expected.

When asked about their plans for their business until the end of the year, 37% of businesses said that they do not plan to change anything, while 9% replied that they intent to expand in Malta, 14% replied that they’ll start eCommerce. Only 10% replied that they will downsize and 7% replied that they will reduce employees, amongst other options.

The study also flagged worrying trends related to employees’ mental health. Owners said 60% of their employees reported mental health issues, with 14% saying this was negatively impacting business.

Click here to download full survey results

EU officially approves roll out of Digital Covid Certificate

The European Parliament officially green-lighted an agreement for a EU-wide vaccine passport scheme, which will be supported by €100 million to fund affordable Covid testing


The European Commission said it is set to be rolled out by July 1.

“This agreement has been reached in record time just two months after the Commission’s proposal.” It said.

“The EU Digital Covid Certificate is free of charge, secure and accessible to all. It will cover vaccination, test and recovery offering different options to citizens,” said EC President Ursula von der Leyen said.

“We are delivering on our commitment to have it up and running before the summer.”

Von der Leyen said it will protect the user’s personal data and can be used digitally or in a paper-based format.

Countries are expected to ratify it in phases with several countries testing it in early June before the EU-wide rollout on 1 July.

As for the right of member nations to impose their own additional restrictions, they agreed it must be ‘necessary and proportionate to safeguard public health.’

Press Release: SME Chamber applauds stellar vaccination strategy

The SME Chamber is in full agreement with the strategy of gradual re-opening of the economy

Following a presentation made this morning to Social Partners at MCESD, of which the SME Chamber is a full member, it was clearly explained how well the vaccination strategy has been implemented, putting Malta at the very top amongst achievers.

The SME Chamber is pleased to note how fast Malta has progressed, currently being the country with the highest number of 1st dose of the vaccine administered amongst all other countries. Malta will most probably also be the first country to reach the coveted herd immunity within the coming few days.

Together with the semi-lockdown in March, the vaccination strategy has been the primary contributor to the drastic decrease in cases, lower contaminations, lowering of cases requiring hospitalisation and deaths.

This is a great result not just for our health but also for our economy. The businesses we represent have been eagerly awaiting this sign of hope and a level of security, both for their own safety and for business to be able to restart.

Health and business go hand in hand and now that Malta is doing well on the health front business is restarting.

The SME Chamber is in full agreement with the strategy of gradual re-opening of the economy.

It is however important not just to take it gradually but also for all economic sectors to be given the opportunity to re-start, operating within the agreed health restrictions. All sectors can operate within this new normal with standards regulated by the appropriate protocols.

Based on the positive health result, the SME Chamber expects the gradual re-opening to continue being implemented.

It should be noted that there are some sectors that have been made to stop their operations for an indefinite period now. Some are still in the dark as to when their business can be allowed to restart. The SME Chamber will ensure that no sector is left behind in the progress our country is achieving.

Press Release: SME Chamber slams Government’s discriminatory approach

The Malta Chamber of SMEs is making it clear that the government’s requirements for payments, requirements which are ill-fitting during COVID times, are threatening their survival

Tourism vessel operators have been very hardly hit by COVID, like any other tourism dependent sector.

Other sectors in the tourism industry have benefitted from the basic wage supplement, complete waiver of 2020 and 2021 license fees and even the consumption boosting vouchers. This was all necessary for their survival.

The tourism vessel sector is completely tourism dependent. While on the one hand they have been given some basic help that is passed on immediately to their employees in the form of the wage supplement, the government ends up taking much much more from them by still requesting them to pay tens of thousands of euros in licensing to Transport Malta to operate.

The government is adopting a very unfair and discriminatory approach depending on which entity is regulating the sector. Operators falling under MTA had their mind put at rest from the very beginning that they would not be asked to pay fees and licenses while they continue suffering lack of business due to the effects of the pandemic. To the contrary these operators have been pleading with the authorities for months and not only have licenses not been waived or reduced but they have also incurred fines for late payments.

Irrespective of the regulatory authority this is one government and no such discrimination can be tolerated. The Prime Minister has frequently said that no business will be left on its own. The Malta Chamber of SMEs is making it clear that the government’s requirements for payments, requirements which are ill-fitting during COVID times, are threatening their survival.

This matter is currently in front of the Prime Minister and the Minister responsible for Transport Malta. The Chamber of SMEs does not exclude taking further action to safeguard the survival of its members should this situation not improve.